{"id":4668,"date":"2020-07-21T09:57:43","date_gmt":"2020-07-21T09:57:43","guid":{"rendered":"https:\/\/shopifyninja.ca\/blog\/?p=4668"},"modified":"2020-08-03T11:27:38","modified_gmt":"2020-08-03T11:27:38","slug":"new-business-opportunities","status":"publish","type":"post","link":"https:\/\/shopifyninja.ca\/blog\/new-business-opportunities\/","title":{"rendered":"HOW TO LOOK UP FOR NEW BUSINESS OPPORTUNITIES?"},"content":{"rendered":"<h1><strong>HOW TO LOOK UP FOR NEW BUSINESS OPPORTUNITIES?<\/strong><\/h1>\n<p>By this time of the tech era, you all must have heard about products like Segway, Amazon Fire Phone or Google Glass. They all were developed and launched by different companies. But what unites them is that customers all over the world never got around to understanding the value of these products. Behind the scenes, heavy advertising by market giants like Google and Amazon managed to create plenty of hype, but the heavyweights failed to determine customers\u2019 preferences in the first place. As it turned out, people didn\u2019t need a two-wheeled personal transporter, a fairly limited smartphone or pricy, feature-packed glasses from the future. But all they need are existing and new business opportunities that can help them keep up with their goals in this fast-paced world.<\/p>\n<h2><strong>WHAT IS MARKET RESEARCH AND HOW IT DRIVES NEW BUSINESS OPPORTUNITIES?<\/strong><\/h2>\n<div id=\"attachment_4726\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-4726\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/WHAT-IS-MARKET-RESEARCH-AND-HOW-IT-DRIVES-NEW-BUSINESS-OPPORTUNITIES.png\" alt=\"WHAT IS MARKET RESEARCH AND HOW IT DRIVES NEW BUSINESS OPPORTUNITIES\" width=\"680\" height=\"480\" class=\"size-full wp-image-4726\" srcset=\"https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/WHAT-IS-MARKET-RESEARCH-AND-HOW-IT-DRIVES-NEW-BUSINESS-OPPORTUNITIES.png 680w, https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/WHAT-IS-MARKET-RESEARCH-AND-HOW-IT-DRIVES-NEW-BUSINESS-OPPORTUNITIES-300x212.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><p id=\"caption-attachment-4726\" class=\"wp-caption-text\">WHAT IS MARKET RESEARCH AND HOW IT DRIVES NEW BUSINESS OPPORTUNITIES<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>Market research is the process of collecting data about a market, service or product. It\u2019s used to analyze the current situation and pave the way for a product launch or increased sales. The market research definition suggests that the study will shed light on the consumer\u2019s habits and needs, the economic shape of the industry and the competitors\u2019 state of affairs. Its main purpose is to discover a market opportunity for a certain business, and it seems that nowadays hardly any concept or rebranding idea can succeed without prior market research.<\/p>\n<p class=\"card-title entry-title\"><a href=\"https:\/\/shopifyninja.ca\/blog\/digital-products\/\" title=\"HOW TO CREATE DIGITAL PRODUCTS TO SELL BY GENERATING REAL PASSIVE INCOME?\" rel=\"bookmark\">HOW TO CREATE DIGITAL PRODUCTS TO SELL BY GENERATING REAL PASSIVE INCOME?<\/a><\/p>\n<p>Along with that, the most important fact is about the market research is pretty essential not only for new products, but also for existing services and concepts to drive new business opportunities. If the business wants to scale up sales or introduce a new feature, it requires knowledge on where the clients stand with respect to the current product version and whether they\u2019re ready for changes. Market research is integral to both launching a new service or supporting and improving the ongoing one. But before plunging into it, it\u2019s important to define clear market research goals. They might be as follows:<\/p>\n<ul>\n<li>Identify the target audience<\/li>\n<li>Recognize the peculiarities of local customers\u2019 buying habits<\/li>\n<li>Explore competitors\u2019 marketing research opportunities and strategies<\/li>\n<li>Shape the product or service\u2019s identity<\/li>\n<li>Understand what clients like most\/least about the existing product<\/li>\n<li>Define the true unique selling proposition<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>And if you begin to explore more by digging dig deeper into all of the abovementioned sample aims, you\u2019ll see that it\u2019s all about potential or existing clients, and for good reason. To discover new business opportunities, one must determine rock-solid strategies and plans at all cost.<\/p>\n<p class=\"card-title entry-title\"><a href=\"https:\/\/shopifyninja.ca\/blog\/how-do-i-start-my-own-clothing-line\/\" title=\"HOW DO I START MY OWN CLOTHING LINE: STEPS TO CONSIDER\" rel=\"bookmark\">HOW DO I START MY OWN CLOTHING LINE: STEPS TO CONSIDER<\/a><\/p>\n<h2><strong>WHY YOU NEED TO UNDERSTAND YOUR CURRENT CUSTOMERS?<\/strong><\/h2>\n<div id=\"attachment_4727\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-4727\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/WHY-YOU-NEED-TO-UNDERSTAND-YOUR-CURRENT-CUSTOMERS.png\" alt=\"WHY YOU NEED TO UNDERSTAND YOUR CURRENT CUSTOMERS\" width=\"680\" height=\"480\" class=\"size-full wp-image-4727\" srcset=\"https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/WHY-YOU-NEED-TO-UNDERSTAND-YOUR-CURRENT-CUSTOMERS.png 680w, https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/WHY-YOU-NEED-TO-UNDERSTAND-YOUR-CURRENT-CUSTOMERS-300x212.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><p id=\"caption-attachment-4727\" class=\"wp-caption-text\">WHY YOU NEED TO UNDERSTAND YOUR CURRENT CUSTOMERS<\/p><\/div>\n<p>For a new business opportunities, it doesn\u2019t matter whether the business concept is new or already popular among customers. In both cases, looking for market opportunities is an essential part of growth and development. The only difference is that with existing clients it\u2019s much easier to obtain valuable insights about the target product. They have used it and gained certain experience with it. And by using all of the modern online tools and software, you can easily extract the necessary information to:<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>REVIEW YOUR STATISTICS<\/strong><\/h3>\n<div id=\"attachment_4724\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-4724\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/REVIEW-YOUR-STATISTICS.png\" alt=\"REVIEW YOUR STATISTICS\" width=\"680\" height=\"480\" class=\"size-full wp-image-4724\" srcset=\"https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/REVIEW-YOUR-STATISTICS.png 680w, https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/REVIEW-YOUR-STATISTICS-300x212.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><p id=\"caption-attachment-4724\" class=\"wp-caption-text\">REVIEW YOUR STATISTICS<\/p><\/div>\n<p>If you have a database of clients and use even a basic set of promotional tools, you already have statistical data you can analyze and interpret. This kind of information is available from:<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>CONDUCT A\/B TESTING<\/strong><\/h3>\n<div id=\"attachment_4720\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-4720\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/CONDUCT-A-B-TESTING.png\" alt=\"CONDUCT A B TESTING\" width=\"680\" height=\"480\" class=\"size-full wp-image-4720\" srcset=\"https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/CONDUCT-A-B-TESTING.png 680w, https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/CONDUCT-A-B-TESTING-300x212.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><p id=\"caption-attachment-4720\" class=\"wp-caption-text\">CONDUCT A B TESTING<\/p><\/div>\n<p>After evaluating the statistics, market research methods allow to see the bigger picture and identify weak spots. If you want to eliminate them and strengthen your marketing, A\/B testing can show you the right way to do it.<\/p>\n<p class=\"card-title entry-title\"><a href=\"https:\/\/shopifyninja.ca\/blog\/product-development-process\/\" title=\"HOW TO DEVELOP AND LAUNCH A NEW PRODUCT IN THE MARKET?\" rel=\"bookmark\">HOW TO DEVELOP AND LAUNCH A NEW PRODUCT IN THE MARKET?<\/a><\/p>\n<h3><strong>RECORD THE GAPS AND NEW BUSINESS OPPORTUNITIES<\/strong><\/h3>\n<div id=\"attachment_4723\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-4723\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/RECORD-THE-GAPS-AND-NEW-BUSINESS-OPPORTUNITIES.png\" alt=\"RECORD THE GAPS AND NEW BUSINESS OPPORTUNITIES\" width=\"680\" height=\"480\" class=\"size-full wp-image-4723\" srcset=\"https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/RECORD-THE-GAPS-AND-NEW-BUSINESS-OPPORTUNITIES.png 680w, https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/RECORD-THE-GAPS-AND-NEW-BUSINESS-OPPORTUNITIES-300x212.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><p id=\"caption-attachment-4723\" class=\"wp-caption-text\">RECORD THE GAPS AND NEW BUSINESS OPPORTUNITIES<\/p><\/div>\n<p>It is crucial to make note of all your discoveries, ideas and found opportunities. Once all of them are written down, you can brainstorm, mind map and discuss potential solutions and strategies with your team.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>COLLECT MARKET INFORMATION (KNOW YOUR NICHE MARKET)<\/strong><\/h3>\n<div id=\"attachment_4719\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-4719\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/COLLECT-MARKET-INFORMATION-KNOW-YOUR-NICHE-MARKET.png\" alt=\"COLLECT MARKET INFORMATION (KNOW YOUR NICHE MARKET)\" width=\"680\" height=\"480\" class=\"size-full wp-image-4719\" srcset=\"https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/COLLECT-MARKET-INFORMATION-KNOW-YOUR-NICHE-MARKET.png 680w, https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/COLLECT-MARKET-INFORMATION-KNOW-YOUR-NICHE-MARKET-300x212.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><p id=\"caption-attachment-4719\" class=\"wp-caption-text\">COLLECT MARKET INFORMATION (KNOW YOUR NICHE MARKET)<\/p><\/div>\n<p>Nowadays, the research can be divided into online studies and \u201cin the wild\u201d exploration. The majority of businesses opt for the web tools because they are cost-efficient and not resource-intensive, but still produce exhaustive findings. However, everything should be done step by step. So, before rushing to investigate the best research tools, you need to establish your market first.<\/p>\n<p class=\"card-title entry-title\"><a href=\"https:\/\/shopifyninja.ca\/blog\/niche-marketing\/\" title=\"HOW TO HANDLE NICHE MARKETING IN THE BEST WAY POSSIBLE?\" rel=\"bookmark\">HOW TO HANDLE NICHE MARKETING IN THE BEST WAY POSSIBLE?<\/a><\/p>\n<h3><strong>UNDERSTAND YOUR COMPETITORS<\/strong><\/h3>\n<div id=\"attachment_4725\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-4725\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/UNDERSTAND-YOUR-COMPETITORS.png\" alt=\"UNDERSTAND YOUR COMPETITORS\" width=\"680\" height=\"480\" class=\"size-full wp-image-4725\" srcset=\"https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/UNDERSTAND-YOUR-COMPETITORS.png 680w, https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/UNDERSTAND-YOUR-COMPETITORS-300x212.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><p id=\"caption-attachment-4725\" class=\"wp-caption-text\">UNDERSTAND YOUR COMPETITORS<\/p><\/div>\n<p>Scrutinizing your competitors can show you which strategies work and which ones fail. If you don\u2019t have your own client base, you can <a href=\"https:\/\/www.entrepreneur.com\/article\/289998\">explore one of your business rivals and gain worthwhile insights<\/a>. What\u2019s more, the information you receive will enable you to shape your product\u2019s identity so that it will show up and be differentiated from its equivalents.<\/p>\n<p>While collecting market information, it\u2019s important to record any market opportunities you stumble upon or arrive at so as not to lose the thread.<\/p>\n<p>See how our <a href=\"https:\/\/www.shopifyninja.ca\/shopify-developers\">shopify developers<\/a> can help you out.<\/p>\n<h3><strong>DEFINE YOUR TARGET AUDIENCE<\/strong><\/h3>\n<div id=\"attachment_4722\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-4722\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/DEFINE-YOUR-TARGET-AUDIENCE.png\" alt=\"DEFINE YOUR TARGET AUDIENCE\" width=\"680\" height=\"480\" class=\"size-full wp-image-4722\" srcset=\"https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/DEFINE-YOUR-TARGET-AUDIENCE.png 680w, https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/DEFINE-YOUR-TARGET-AUDIENCE-300x212.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><p id=\"caption-attachment-4722\" class=\"wp-caption-text\">DEFINE YOUR TARGET AUDIENCE<\/p><\/div>\n<p>34% of high-growth companies examine their target audience on a quarterly or more frequent basis. This gives them the opportunity to multiply their profits and expand their spheres of influence.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>CONDUCT SEO RESEARCH AND IDENTIFY TRENDS<\/strong><\/h3>\n<div id=\"attachment_4721\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-4721\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/CONDUCT-SEO-RESEARCH-AND-IDENTIFY-TRENDS.png\" alt=\"CONDUCT SEO RESEARCH AND IDENTIFY TRENDS\" width=\"680\" height=\"480\" class=\"size-full wp-image-4721\" srcset=\"https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/CONDUCT-SEO-RESEARCH-AND-IDENTIFY-TRENDS.png 680w, https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/CONDUCT-SEO-RESEARCH-AND-IDENTIFY-TRENDS-300x212.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><p id=\"caption-attachment-4721\" class=\"wp-caption-text\">CONDUCT SEO RESEARCH AND IDENTIFY TRENDS<\/p><\/div>\n<p>SEO research presupposes that you identify the most frequent keywords and phrases that your potential or target audience use to search for information. This way, it\u2019s possible to determine which problems people have with a certain product or what it lacks. Most likely you will be also able to see how the users form questions and what language they use. And for more knowledge and relevant blogs, you can visit <a href=\"https:\/\/www.shopifyninja.ca\/\">Shopifyninja<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HOW TO LOOK UP FOR NEW BUSINESS OPPORTUNITIES? By this time of the tech era, you all must have heard about products like Segway, Amazon Fire Phone or Google Glass. They all were developed and launched by different companies. But what unites them is that customers all over the world [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.0.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>HOW TO LOOK UP FOR NEW BUSINESS OPPORTUNITIES?<\/title>\r\n<meta name=\"description\" content=\"Learn how you can lookup for new business opportunities and everything you need to know about starting new business.\" \/>\r\n<meta name=\"robots\" content=\"index, follow\" \/>\r\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/shopifyninja.ca\/blog\/new-business-opportunities\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"HOW TO LOOK UP FOR NEW BUSINESS OPPORTUNITIES?\" \/>\r\n<meta property=\"og:description\" content=\"Learn how you can lookup for new business opportunities and everything you need to know about starting new business.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/shopifyninja.ca\/blog\/new-business-opportunities\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Digital solutions for Shopify themed app development services\" \/>\r\n<meta property=\"article:published_time\" content=\"2020-07-21T09:57:43+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2020-08-03T11:27:38+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/shopifyninja.ca\/blog\/wp-content\/uploads\/new_business_opportunities.jpg\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/shopifyninja.ca\/blog\/wp-json\/wp\/v2\/posts\/4668"}],"collection":[{"href":"https:\/\/shopifyninja.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shopifyninja.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shopifyninja.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shopifyninja.ca\/blog\/wp-json\/wp\/v2\/comments?post=4668"}],"version-history":[{"count":3,"href":"https:\/\/shopifyninja.ca\/blog\/wp-json\/wp\/v2\/posts\/4668\/revisions"}],"predecessor-version":[{"id":4729,"href":"https:\/\/shopifyninja.ca\/blog\/wp-json\/wp\/v2\/posts\/4668\/revisions\/4729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopifyninja.ca\/blog\/wp-json\/wp\/v2\/media\/4669"}],"wp:attachment":[{"href":"https:\/\/shopifyninja.ca\/blog\/wp-json\/wp\/v2\/media?parent=4668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shopifyninja.ca\/blog\/wp-json\/wp\/v2\/categories?post=4668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shopifyninja.ca\/blog\/wp-json\/wp\/v2\/tags?post=4668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}